Business Research Group Specializes In
In-Depth Interviews 
Focus Groups 
Ethnographic & Observational Research 
Quantitative Surveys 
Executive Interviews & Facilitation 
Mixed Methodology
Specializing in full-service, customized, traditional and non-traditional qualitative and quantitative research services, BRG’s objective is to enhance the use of insights in strategic opportunities and decision-making.
- Consultation and research services for many small businesses, middle market and some of the largest corporations in the U.S.
- Expertise in consumers, B2B, employees, and hard to reach populations
- Innovative techniques to identify underlying motivations
Business Solutions
Positioning, Advertising & Messaging
Positioning your product or service to help you stand out in the market and attract your target audience. A smart strategic positioning strategy will distinguish you from your competitors, increase brand recognition and identify new markets.
Concept Creation
Starting you off with the right idea from the beginning will ensure that you’re creating a product or service your client base will want and need – for the long term.
Product Design
Once you have a concept and you know the consumers will want it, creating a viable product that works and satisfies consumer needs will bring you one step closer to to success.
Customer Satisfaction
No matter how perfect your concept, product or service – no matter how well you plan ahead, it’s impossible to please everyone all the time. That’s why customer satisfaction is so important. You need a plan to ensure that consumers will be satisfied with the end result.
Customer Journey Mapping
Where we begin and where we end up is different for everyone. Anticipating your consumers future needs and desires will help your business grow with the people you serve.
Whitespace Opportunities
Find opportunities to catch consumer attention where you least expect it – where they least expect it. Opportunities that are overlooked by others can be your secret ingredient to success.
Brand Image
You have the idea, the product or service, the public’s attention. Now you need to establish a recognizable brand to minimize the chances of being confused with a competitor. A recognizable brand lingers in the mind of the consumer making them more likely to return for future engagement.