Barb is a highly knowledgeable marketing research professional with over 30 years of experience, both on the client and supplier side.

Holding a B.B.A. in Marketing from the University of Kentucky and a Master of Marketing Research degree from the University of Georgia, Barb has used her education and experience to become a trusted research partner.

Barb has extensive experience in a wide variety of industries including automotive (both client and supplier side), health care, financial services, consumer products and services, insurance, marine and education.

During her career Barb has adapted to the ever-changing needs of clients, often utilizing creative research techniques to meet client objectives.  She brings her attention to detail to project management and is responsive to her client needs from start to finish.  She works closely with clients to provide fact-based actionable reports.

Barb began her marketing research career as a market research analyst with General Motors.  Following her time on the client side, she moved to the supplier side as a senior project manager with Gongos Research prior to joining BRG.