Hello
Sylviane Mayer
Market Research Consultant
About Me
Sylviane has over 25 years of experience in B2B /B2C marketing research and product planning across the automotive and EV startup sectors.
She is a strategic and creative thinker with a strong reputation for driving sales growth and innovative product solutions through actionable market and customer insights. She is an expert in conducting consumer, market and strategic research projects and is uniquely skilled at connecting diverse data points and insights to stimulate strategic thinking and innovative product solutions that resonate deeply with consumers.
Sylviane recently spent 5 years at Rivian in Product Planning and Product Research Analytics where she influenced the contenting and strategy for their R1S, R1T and future vehicles. Her research and industry knowledge guided critical decisions on customer appeal, feature prioritization/trade-offs, competitive differentiation, and pricing strategies.
Prior to Rivian, she spent over two decades at Johnson Controls/Adient, where she launched and managed a global consumer and market intelligence department with teams in the U.S., Germany, China, and India. She guided product development and strategic initiatives and leveraged her Product Planning process to effectively collaborate with internal teams and OEMs including GM, Ford, Chrysler/Stellantis, Rivian, Tesla, Honda, Toyota and others.
Originally from France, Sylviane has also worked in Germany before moving to the U.S. 25 years ago. Outside of work, she cherishes her role as a mom and partner. She loves to travel to explore new cultures and spend quality time with her family and friends in France and Germany.
She is a strategic and creative thinker with a strong reputation for driving sales growth and innovative product solutions through actionable market and customer insights. She is an expert in conducting consumer, market and strategic research projects and is uniquely skilled at connecting diverse data points and insights to stimulate strategic thinking and innovative product solutions that resonate deeply with consumers.
Sylviane recently spent 5 years at Rivian in Product Planning and Product Research Analytics where she influenced the contenting and strategy for their R1S, R1T and future vehicles. Her research and industry knowledge guided critical decisions on customer appeal, feature prioritization/trade-offs, competitive differentiation, and pricing strategies.
Prior to Rivian, she spent over two decades at Johnson Controls/Adient, where she launched and managed a global consumer and market intelligence department with teams in the U.S., Germany, China, and India. She guided product development and strategic initiatives and leveraged her Product Planning process to effectively collaborate with internal teams and OEMs including GM, Ford, Chrysler/Stellantis, Rivian, Tesla, Honda, Toyota and others.
Originally from France, Sylviane has also worked in Germany before moving to the U.S. 25 years ago. Outside of work, she cherishes her role as a mom and partner. She loves to travel to explore new cultures and spend quality time with her family and friends in France and Germany.